The “No Competition” Trap

November 8, 2009

He was beaming ear to ear.
I just asked him “Who is your competiton” and he was thrilled with his answer -
NOBODY!
The words “oh shit” skittered across my brain. He thought he was sitting on a pot of gold.  I was willing to bet my career that his naivete was going to cost him his business.
This [...]

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Why Most Headlines Don’t Work

November 5, 2009

Your headline must break through and capture your reader’s attention in microseconds. Surprisingly, for most markets, the “headline templates” aren’t working anymore. I’ll tell you why…

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What is Copy Junkie?

October 31, 2009

I’m hooked on copywriting.  And, I’ve got it bad.
Right now, Starbucks conversations about Content, Context, and Authority is all the rage.  These topics are cool and necessary.  But at the core…all you need to know is this.
COPY, the actual words you write is STILL King.
This blog is devoted to helping you understand how to use [...]

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