I’m quickly becoming a 37 Signals groupie.
This biz has a philosophy that just flat-out works. Everything is about simplicity. Complexity is left for the idiots who justify their ego by talking about stuff that just doesn’t matter.
I get that.
Anyway. I just read this article about Jason Fried (CEO of 37 Signals) in Inc.
The article is pure crack for 37 signals addicts. So the entire article rocks (pun intended). But the part I want you to focus on is this:
“I spend most of my day writing. I write everything on our website. Communicating clearly is my top priority. Web writing is terrible, and corporate sites are the worst. You don’t know what they do, who they are, or what they stand for. I spend a lot of time taking a sentence and reworking it until its perfect. ”
Amen. Your copy matters. Shortcut this and your business will wither. People want to know what you stand for, what your product will deliver, and why they should care about you. You can’t ignore this.
So if you write your own stuff – get good at it. Make it your #1 business priority. If you partner with a copywriter, give her the time and attention she needs and then double it.
Here’s why:
Words matter. Words sell. Nothing is more important for your business.
Nothing.