This story is just incredible…
A boy entered a coffee shop and sat at a table. A
waitress put a glass of water in front of him. “How
much is an ice cream sundae?” he asked.
“Fifty cents,” replied the waitress.The little boy pulled his hand out of his pocket and
studied a bunch of coins. “How much is a dish of
plain ice cream?” he then asked.People were now waiting for his table, and the
waitress was growing impatient. “Thirty-five cents,”
she said angrily.The little boy again counted the coins. “I’ll have the
plain ice cream.”The waitress brought the ice cream and walked
away. The boy finished, paid the cashier, and
departed. When the waitress came back, she
swallowed hard at what she saw. There, placed
neatly beside the empty dish, were two nickels and
five pennies – her tip.
Riddle me this. When that boy comes back in the diner – do you think he will get this waitress’s undivided attention?
Yep, I think so too.
So what does this have to do with writing addictive copy? Everything.
The moral of that little heart warmer, was that the boy sincerely thought of the waitresses’ value. He was willing to get less for himself to make sure the waitress got her “fair share”.
This is “Sincere Respect”. Inject it into your copywriting and your reader will feel it instantly. They will know that you are “in it for THEM and not yourself”.
Here’s how you do it:
Respect Tip #1: Give a Freebie
Addictive salesletters almost always give the reader real information that they can use immediately. Don’t be stingy. Give your prospect a real sample of what you are selling. If you sell a physical product, give them tips and hints on how to use it effectively. If you are selling a service, give them a free consultation.
Respect Tip #2: Give an Unforgettable Guarantee
I love guarantees because they demonstrate your sincere belief in your product. The better the guarantee, the deeper the more confidence you plant in the heart of your reader. A great guarantee says “I respect your time, your money, and your trust.”
Respect Tip #3: Tell The Truth
Do what you say. If you say that you raise the price after 100 orders – do it. If you shutting down membership enrollment after 2 weeks – do it! Don’t play games with your prospects. False scarcity. Fictional experience. Hyped Income Proof just insults your reader’s intelligence.
Guess what? You can often make up for product deficits – lack of testimonials, light proof, and a limited track record if you sincerely respect your reader. Tell the truth and let them now what you will do to win their trust.
Like the boy, you will get your readers attention and respect – which is worth a fortune.